Publish a Best-Selling Course on Udemy

Hassan has about a dozen courses published on Udemy with over 340,000 unique students enrolled. He publishes those courses while having a demanding full-time job. Hassan takes a very small bets approach with these courses, in particular with the way he markets them. Instead of spending time and energy to promote these products himself, he relies on organic traffic from Udemy. The platform has millions of people searching for courses to learn something new, and Hassan's courses simply show up in the search results. This strategy trades off some upside (Udemy takes a big cut) but brings much higher odds of a small win. And as we keep saying, small wins are everything in the stochastic world, as success brings with it more success.